Market Insights

Creating a successful Internet of Things data marketplace

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In the McKinsey and Company article from October 2016, the author focus on how data from IoT applications will be monetized.  From the article:  "Digital marketplaces are platforms that connect providers and consumers of data sets and data streams, ensuring high quality, consistency, and security. The data suppliers authorize the marketplace to license their information on their behalf following defined terms and conditions. Consumers can play a dual role by providing data back to the marketplace".

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